Welcome to the Blog

This is your go-to space for all things email marketing. From actionable strategies to expert insights, we’re dishing out the tips you need to transform your marketing into a results-driven powerhouse.

Why an Email List is Important

Whether you are a small business, huge corporation, or simply a writer trying to find his or her way in this world with your one of a kind blog – building an email list is an essential part of your success, the people you reach, and the connections you make. Many of us know what it feels like to look at our current list of subscribers over and over and not know what the heck to do with them. And many of us also know what it feels like to want more subscribers and have no idea where to start.

Why Building An Email List is Important for Small Businesses

MUST READS

Email List Growth, Email Marketing Strategy

What is Email Marketing - Pinterest Image

Whether you own a business or simply work for one, email marketing is important to bring in customers, drive sales, and get the word out. Marketing can range from social media to billboards to affiliates, but today we are going to be focusing on one avenue that is particularly effective — email marketing. Ready to […]

What is Email Marketing?

Email Marketing Strategy

Grab a cup of coffee and get your small business email marketing strategy ready for higher conversions

There has been a big shift in consumer behavior over the last year or so. Consumers are moving away from using social media platforms as a buying method in the new year. Why? They want deeper connections. They want intentional, meaningful, and relevant experiences with brands and businesses. THIS is why your email list continues […]

Lead Magnet, featured, Welcome Sequences

This Is Why 2023 Will Be The Year Of The Email Welcome Sequence

Want More?  Listen to me on these guest episode...

Easy Scaling: Getting the most out your email marketing

Listen to my episode on Easy Scaling, we get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels. 

LISTEN TO EPISODE

Listen to my episode on Unbreakable Brands, where we go beyond the inbox and share some not-so-cookie-cutter email strategies. Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates.

LISTEN TO EPISODE

Unbreakable Brands: Beyond the Inbox

Listen to my episode on Easy Scaling, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).

LISTEN TO EPISODE

Easy Scaling: Creating a simple, product suite

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