There has been a big shift in consumer behavior over the last year or so. Consumers are moving away from using social media platforms as a buying method in the new year. Why? They want deeper connections. They want intentional, meaningful, and relevant experiences with brands and businesses. THIS is why your email list continues […]

You’ve done the work and started your email list, you’ve picked an email marketing platform, and have sent your first email newsletter to your budding subscribers – let’s take a moment to acknowledge just how far you’ve come. You may be wondering what is ab testing in email marketing? As you further your journey in email […]