Welcome to the Blog

This is your go-to space for all things email marketing. From actionable strategies to expert insights, we’re dishing out the tips you need to transform your marketing into a results-driven powerhouse.

Grab a cup of coffee and get your small business email marketing strategy ready for higher conversions

There has been a big shift in consumer behavior over the last year or so. Consumers are moving away from using social media platforms as a buying method in the new year. Why? They want deeper connections. They want intentional, meaningful, and relevant experiences with brands and businesses. THIS is why your email list continues […]

This Is Why 2023 Will Be The Year Of The Email Welcome Sequence

MUST READS

Lead Magnet, featured, Welcome Sequences

Are you making these lead magnet mistakes?

Ask any email marketing strategist and they will tell you high-quality lead magnets are a vital part of growing a successful and sustainable email list. Lead magnets can help with building trust with your audience, increasing exposure and awareness for your business, and helping you develop quality leads. However, common mistakes can hinder their effectiveness […]

Avoid These Common Lead Magnet Mistakes to Build a High-Converting Email List

Email List Growth, Lead Magnet

Want More?  Listen to me on these guest episode...

Easy Scaling: Getting the most out your email marketing

Listen to my episode on Easy Scaling, we get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels. 

LISTEN TO EPISODE

Listen to my episode on Unbreakable Brands, where we go beyond the inbox and share some not-so-cookie-cutter email strategies. Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates.

LISTEN TO EPISODE

Unbreakable Brands: Beyond the Inbox

Listen to my episode on Easy Scaling, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).

LISTEN TO EPISODE

Easy Scaling: Creating a simple, product suite

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