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Email marketing may feel like an old and outdated marketing tactic, but if 2020 has shown us anything – we have to be able to adapt and connect to our customers in more ways than one. As we experienced with the “great outage” of 2021, small business owners are looking to get smarter with their […]
Email marketing may feel like an old and outdated marketing tactic, but if 2020 has shown us anything – we have to be able to adapt and connect to our customers in more ways than one. As we experienced with the “great outage” of 2021, small business owners are looking to get smarter with their […]
Ask any email marketing strategist and they will tell you high-quality lead magnets are a vital part of growing a successful and sustainable email list. Lead magnets can help with building trust with your audience, increasing exposure and awareness for your business, and helping you develop quality leads. However, common mistakes can hinder their effectiveness […]
Listen to my episode on Easy Scaling, we get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels.
LISTEN TO EPISODE
Listen to my episode on Unbreakable Brands, where we go beyond the inbox and share some not-so-cookie-cutter email strategies. Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates.
LISTEN TO EPISODE
Listen to my episode on Easy Scaling, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).
LISTEN TO EPISODE
keep your readers engaged and ready to hit the “buy now” button--no matter your list size.