Welcome to the Blog
This is your go-to space for all things email marketing. From actionable strategies to expert insights, we’re dishing out the tips you need to transform your marketing into a results-driven powerhouse.
WHAT DO YOU WANT TO LEARN about?
welcome sequences
automation
email list growth
email strategy
messaging
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A growing email list that doesn’t sell isn’t a size problem, it’s a fit problem. Here’s the entertainment-vs-buyer diagnostic and the math that fixes it.
A growing email list that doesn’t sell isn’t a size problem, it’s a fit problem. Here’s the entertainment-vs-buyer diagnostic and the math that fixes it.
MUST READS
Your lead magnet isn’t broken, it’s attracting the wrong people. Here’s the buyer-vs-browser diagnostic that fixes who’s coming through your front door.
Ick marketing is the use of pressure tactics like fake urgency and manufactured scarcity to force a sale. Here are the 5 I refuse to use, and what converts better.
Want More? Listen to me on these guest episode...
Easy Scaling: Getting the most out your email marketing
Listen to my episode on Easy Scaling, we get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels.
LISTEN TO EPISODE
Listen to my episode on Unbreakable Brands, where we go beyond the inbox and share some not-so-cookie-cutter email strategies. Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates.
LISTEN TO EPISODE
Unbreakable Brands: Beyond the Inbox
Listen to my episode on Easy Scaling, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).
LISTEN TO EPISODE
Easy Scaling: Creating a simple, product suite
keep your readers engaged and ready to hit the “buy now” button--no matter your list size.
