Tune in & Subscribe to Rooted Business in your podcast app of choice

In the latest episode of the Deeply Rooted Business Podcast, we had the pleasure of hosting Heather Farris, a renowned Pinterest marketing expert, to delve into the innovative Pinterest strategies that can transform your small business marketing in 2024. Heather brought a wealth of knowledge on how to seamlessly integrate Pinterest into your marketing ecosystem, highlighting the significance of a robust keyword plan and the undeniable benefits of consistent pinning. This episode is a must-listen for anyone looking to harness the full potential of Pinterest, from beginners to seasoned marketers seeking to refine their strategies.

Discover expert Pinterest strategies for 2024 with Heather Farris on the Deeply Rooted Business Podcast. Learn how to enhance your small business marketing with effective online marketing tips, a solid email marketing strategy, and optimized business operations.

Heather Farris’ Philosophy on Pinterest Marketing (00:38)

Heather kicks off the episode by sharing her unique philosophy on Pinterest marketing. She emphasizes that Pinterest is not just a social media platform but a powerful search engine that can drive long-term traffic to your business. By treating Pinterest as a background operation within your business, you can create a steady stream of potential customers discovering your content through organic search.

Integrating Pinterest into Your Marketing Ecosystem (3:00)

Heather provides practical online marketing tips on how to incorporate Pinterest into your broader marketing strategy. She explains that Pinterest should complement your existing efforts on platforms like Instagram and Facebook, acting as a support system that continuously drives traffic and engagement. This integration helps create a cohesive marketing plan that maximizes reach and effectiveness.

Building a Sustainable Pinterest System (02:32)

A significant portion of the discussion focuses on constructing a sustainable Pinterest system. Heather outlines the steps to develop a content creation and scheduling routine that ensures consistent pinning without overwhelming your team. She stresses the importance of consistency in maintaining visibility and relevance on the platform, which is crucial for long-term success.

Content Creation and Scheduling (05:14)

Heather delves into the specifics of content creation for Pinterest. She advises on how to create visually appealing pins that resonate with your target audience and the best practices for scheduling these pins to maintain a regular presence. This segment offers valuable insights into optimizing your content to align with Pinterest’s algorithm, enhancing discoverability and engagement.

Getting Started with Pinterest (08:03)

For those new to Pinterest, Heather breaks down the essential steps to get started. From setting up your profile to understanding the basics of pinning and repinning, she provides a comprehensive guide to launching your Pinterest journey. Her tips are particularly useful for small business owners looking to expand their online marketing efforts through a new and effective channel.

Pinterest for Different Business Types (13:08)

Heather discusses how different types of businesses can benefit from Pinterest. Whether you’re in e-commerce, blogging, or service-based industries, she explains how to tailor your Pinterest strategy to suit your specific needs and objectives. This segment underscores the versatility of Pinterest as a marketing tool across various business operations.

Understanding the Pinterest Algorithm (19:33)

A deep dive into the Pinterest algorithm reveals how pins are discovered and ranked. Heather shares her expertise on optimizing your pins to align with algorithmic preferences, ensuring maximum visibility. This knowledge is crucial for developing a strategic approach that leverages Pinterest’s unique algorithmic system to your advantage.

Client Success stories and Final Tips (24:28)

Heather wraps up the episode with inspiring client success stories, illustrating the real-world impact of effective Pinterest strategies. She also offers final tips for listeners, emphasizing the importance of patience and persistence in seeing results from your Pinterest efforts.


Harnessing the power of Pinterest can revolutionize your small business marketing in 2024. Heather Farris’ expert insights and actionable advice provide a clear roadmap for integrating Pinterest into your business operations, creating a sustainable content system, and leveraging the platform for long-term success. By adopting these strategies, you can enhance your online marketing efforts, attract more traffic, and ultimately grow your business. Don’t miss out on this opportunity to learn from a Pinterest marketing expert and elevate your marketing game.

For more in-depth guidance, visit Heather Farris’ website and download her free Pinterest Strategy Guide. If you found this information helpful, please share it with others who might benefit from these online marketing tips!

Don’t miss the next episode of the Deeply Rooted Business Podcast, where Rachel and Jess continue to provide valuable insights and advice for small business marketing, project planning, and project management. Subscribe now to stay ahead of the curve and propel your business to new heights!

Stay rooted, reflective, and ready to tackle the heart of your business matters by listening to this episode and continuing to follow along with Rachel and Jess.

Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborative

download Gal's detailed services guide...

stay in the loop @gal.agency 

keep your readers engaged and ready to hit the “buy now” button--no matter your list size.

Thank you!