Welcome to the Blog

This is your go-to space for all things email marketing. From actionable strategies to expert insights, we’re dishing out the tips you need to transform your marketing into a results-driven powerhouse.

An email marketing dashboard showing a modest but engaged subscriber list, illustrating that list fit matters more than list size.

A growing email list that doesn’t sell isn’t a size problem, it’s a fit problem. Here’s the entertainment-vs-buyer diagnostic and the math that fixes it.

Why Your Email List Is Not Converting.

MUST READS

Email List Growth, Email Marketing Strategy

Plan your small business marketing with email marketing campaigns and how to grow your email list strategies

Ick marketing is the use of pressure tactics like fake urgency and manufactured scarcity to force a sale. Here are the 5 I refuse to use, and what converts better.

Ick Marketing: The 5 Tactics I Refuse to Use in My Email Marketing (and What Converts Better)

Email Marketing Strategy

Change the scenery with your small business marketing planning sessions and grow your email list with creativity

Discover 3 simple habits that make marketing feel lighter, more profitable, and sustainable. Perfect for coaches and creatives craving clarity and ease.

Email Marketing Strategy, featured

3 Simple Habits for a Sustainable Marketing Strategy That Converts

Want More?  Listen to me on these guest episode...

Easy Scaling: Getting the most out your email marketing

Listen to my episode on Easy Scaling, we get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels. 

LISTEN TO EPISODE

Listen to my episode on Unbreakable Brands, where we go beyond the inbox and share some not-so-cookie-cutter email strategies. Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates.

LISTEN TO EPISODE

Unbreakable Brands: Beyond the Inbox

Listen to my episode on Easy Scaling, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).

LISTEN TO EPISODE

Easy Scaling: Creating a simple, product suite

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keep your readers engaged and ready to hit the “buy now” button--no matter your list size.

Thank you!