Welcome to the Blog

This is your go-to space for all things email marketing. From actionable strategies to expert insights, we’re dishing out the tips you need to transform your marketing into a results-driven powerhouse.

Develop your small business email marketing strategy with planning and clarity.

Has anyone told you that email marketing is dead? Far from being dead, email marketing is alive and relevant to reach your target audience. With all the other digital marketing tactics and trends available, what makes email marketing important for small businesses? Email marketing is an efficient way to connect and engage with your audience. […]

Importance of Email Marketing for Small Businesses

MUST READS

Email Marketing Strategy

Plan your small business email marketing with your notebook and coffee

Let me begin this by saying, marketing automation for small businesses works. That’s why 51% of companies today are using marketing automation, according to recent numbers by EmailMonday. These companies believe that an investment in marketing automation for small businesses can set their business apart, especially with the cutthroat level of competition in the marketing […]

Marketing Automation for Small Businesses 2023

Email Marketing Strategy, Marketing Automation

Get ready to take your email marketing strategy to the next level with campaign planning and higher roi

Want to know how to email like an expert? Email marketing still drives more ROI and convert more clients than social or traditional sales. $38 for every $1 invested. That is a serious return-on-investment for email marketing, especially for small businesses doing their own marketing. Getting the most out of your email mail list is […]

Email Marketing Strategy

How to email like an expert

Want More?  Listen to me on these guest episode...

Easy Scaling: Getting the most out your email marketing

Listen to my episode on Easy Scaling, we get into so many email marketing topics that will be helpful to entrepreneurs at any phase in their business. Rachel explains how email marketing should be part of every business owner’s process and how it fits in with other marketing channels. 

LISTEN TO EPISODE

Listen to my episode on Unbreakable Brands, where we go beyond the inbox and share some not-so-cookie-cutter email strategies. Let’s talk lesser-known insights and strategies in email marketing that can significantly boost engagement and conversion rates.

LISTEN TO EPISODE

Unbreakable Brands: Beyond the Inbox

Listen to my episode on Easy Scaling, we’re talking about offers, launching, email marketing and more. We dive into the importance of welcome sequences, the struggles of having lots of ideas, and how to create intentional offers (and freebies).

LISTEN TO EPISODE

Easy Scaling: Creating a simple, product suite

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