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In the ever-evolving landscape of small business marketing, staying ahead of the curve requires a blend of innovation and integrity. In a recent episode of Deeply Rooted Business, hosts Rachel and Jess delve into the current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Their insights shed light on how to navigate these murky waters and ethically market your business in 2024. Here’s a deep dive into the key takeaways from their discussion.

Discover ethical small business marketing strategies for 2024. Learn to balance income claims, avoid hyper scaling pitfalls, and build trust with personal branding. Get top online marketing tips and enhance your business operations today!

Income Claims and Result Claims: Finding the Balance

One of the major trends that Rachel and Jess critique is the pervasive use of income claims and result claims in online marketing. These tactics can often come across as icky, especially when they lack transparency or focus solely on monetary success. While showcasing success stories can be an effective marketing strategy, it’s crucial to balance these claims with detailed case studies and a clear depiction of the journey to success. This approach not only builds trust with potential clients but also sets realistic expectations, ensuring your small business marketing efforts are both effective and ethical.

The Pitfalls of Hyper Scaling

Another hot topic covered in the episode is the concept of hyper scaling. While rapid growth can seem attractive, it often leads to cracks in the foundation of a business if the necessary systems and infrastructure are not in place. Rachel and Jess emphasize the importance of gradual growth and strategic investments. By focusing on sustainable development, businesses can avoid the pitfalls of overexpansion and ensure long-term success. This strategy is particularly pertinent for small businesses looking to solidify their operations before scaling up.

The Rise of Faceless Accounts

The rise of faceless accounts in the digital marketing world is another trend that Rachel and Jess find concerning. These accounts, which lack personal branding and genuine interactions, can create a sense of disconnection and inauthenticity. Building trust and connection with your audience is paramount, and this is best achieved through personal branding and authentic engagement. By showcasing the human side of your business, you can forge stronger relationships with your audience, leading to higher conversion rates and a more loyal customer base.


In the crowded arena of small business marketing, standing out requires more than just innovative tactics—it demands integrity and authenticity. The insights shared by Rachel and Jess in this episode of Deeply Rooted Business provide a roadmap for navigating the complexities of online marketing in 2024. By balancing income claims with transparent case studies, prioritizing sustainable growth over hyper scaling, and fostering genuine connections through personal branding, small businesses can build trust and achieve long-term success.

By adhering to these ethical marketing practices, your business can thrive in 2024 and beyond, ensuring that your marketing strategies not only attract but also retain loyal customers. Remember, in the world of business operations, quality and authenticity will always win in the end. Keep rooting for your business success!

Don’t miss the next episode of the Deeply Rooted Business Podcast, where Rachel and Jess continue to provide valuable insights and advice for small business marketing, project planning, and project management. Subscribe now to stay ahead of the curve and propel your business to new heights!

Stay rooted, reflective, and ready to tackle the heart of your business matters by listening to this episode and continuing to follow along with Rachel and Jess.

Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborative

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