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Welcome back to ‘A Deeply Rooted Business Podcast,’ where Rachel and Jess provide a fresh perspective on essential topics for small business owners. In this exciting episode, they shine a spotlight on a subject that resonates with entrepreneurs and marketers alike – ethical marketing. In today’s digital age, it’s easy to get lost in the metrics and analytics, forgetting the real people behind the screens. Rachel and Jess dive into the ethical principles of marketing, shed light on common practices in the online space, and guide us on how to humanize our marketing efforts.

The Essence of Ethical Marketing: Honesty and Transparency

In the vast online business landscape, manipulative marketing practices often take center stage. Many newcomers unintentionally fall into these practices, but Rachel and Jess emphasize the importance of building a foundation of ethical marketing. They advocate for honesty and transparency as the cornerstones of trustworthy customer relationships. Ditch the fake urgency, fake scarcity, and misleading messaging. Instead, focus on providing your audience with accurate information and being upfront about your offerings.

The Moral Compass of Fair Pricing and Value

Ethical marketing extends to fair pricing. It’s essential to charge a price that truly reflects the value you provide. Manipulative pricing tactics, like charm pricing, have no place in ethical marketing. Rachel and Jess suggest concentrating on delivering value and ensuring your pricing is competitive and reasonable. They also explore the concept of creating a customer journey that guides customers from low-ticket offers to higher-priced ones, offering value at every step and enabling informed decisions based on needs and budgets.

Respecting Privacy and Boundaries: The Heart of Ethical Marketing

Respecting your customer’s privacy is another vital aspect of ethical marketing. Rachel and Jess discuss the importance of offering options for customers to opt-out of specific campaigns or promotional messages that may trigger trauma or discomfort. This choice demonstrates respect for personal boundaries and builds trust by showing awareness of your audience’s needs and concerns.

The Long-Term Benefits of Ethical Marketing

The hosts highlight that ethical marketing is a long-term strategy that builds trust and connections with your audience. By prioritizing honesty, transparency, fair pricing, and privacy respect, you can create a sustainable business that attracts customers who truly value your offerings. In this episode, you’ll learn how this ethical approach paves the way for lasting success and customer loyalty.

Resources for Ethical Marketing

Rachel and Jess provide listeners with valuable resources for those eager to dive deeper into ethical marketing. ‘The Ethical Move,’ a nonprofit organization, assists online business owners in selling better while maintaining ethical standards. The ‘Duped: The Dark Side of Online Business’ podcast delves into unethical practices in the online business world, shedding light on the importance of ethical marketing.


As you embark on your journey of ethical marketing, remember that change takes time. You don’t have to overhaul your business all at once. Start by incorporating honesty, transparency, fair pricing, and privacy respect into your marketing efforts. Gradually shift your business’s structure and practices to align with ethical standards. By doing so, you’ll create a business that reflects your values and attracts loyal customers who appreciate your integrity. Embrace the power of ethical marketing and build trust and connection with your audience.

Don’t miss the next episode of ‘A Deeply Rooted Business Podcast’ for more invaluable insights and advice from Rachel and Jess. Subscribe now to stay updated on the latest in small business marketing, project planning, and project management for small businesses!

Stay rooted, reflective, and ready to tackle the heart of your business matters by listening to this episode and continuing to follow along with Rachel and Jess.

Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborative

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