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Welcome back to the Deeply Rooted Podcast, where we unravel the mysteries of entrepreneurship and guide you towards success. Today, we’re diving into the exhilarating world of launching – a pivotal moment for any business. Whether you’re a seasoned pro or just starting out, navigating the post-launch phase is essential for long-term growth. Join us as we uncover three crucial steps to take after your launch, ensuring you glean valuable insights and set the stage for future success.

Whether you're a seasoned entrepreneur or just starting out, discover three key post-launch steps to establish market research, gain insights, and set up future success. Learn the importance of debriefing, downselling, and post-launch surveys, and how analyzing metrics and taking a holistic approach can improve your launches. Celebrate small wins and embrace the journey to success. Tune in for actionable tips and strategies to elevate your launch game!

The Importance of Post-Launch Debrief (01:13)

Launching a new product or service is not just about the event itself; it’s an energy-intensive process that demands effort and vulnerability. Jess and Rachel emphasize the significance of conducting a post-launch debrief to extract valuable insights and lessons learned. This reflective exercise sets the stage for iterative improvement and future success.

Harnessing Down-selling Opportunities (05:27)

Down-selling offers a unique opportunity to increase revenue while providing customers with a taste of your offering at a lower price point. Our hosts highlight the importance of strategically leveraging down-selling tactics to maximize post-launch profitability and customer satisfaction.

Utilizing Post-Launch Surveys and Metrics Analysis (08:23) & (09:55)

Post-launch surveys play a pivotal role in gathering feedback from both buyers and non-buyers, offering invaluable insights into their purchasing decisions. Additionally, analyzing launch metrics helps identify areas of improvement and determine what worked well during the launch. This data-driven approach empowers you to refine your strategies and enhance future launch efforts.

Adopting a Holistic Approach to Multi-Platform Launching (11:10)

Embracing a holistic approach to launching across multiple platforms, including email marketing and social media, increases your reach and engagement with potential customers. By diversifying your launch strategy, you amplify your brand’s visibility and maximize your chances of success in the competitive digital landscape.

Celebrating Small Wins and Continued Learning (12:25)

Success is not always measured by meeting initial expectations. Jess and Rachel encourage entrepreneurs to celebrate small wins along the journey, recognizing the progress made and the lessons learned. Remember, success takes time, and every step forward is a testament to your resilience and dedication.


As you reflect on the insights shared in this episode, remember that launching is just the beginning of your entrepreneurial journey. Taking intentional steps after your launch is essential for building momentum, refining your strategies, and achieving long-term success. Whether it’s conducting a post-launch debrief, harnessing downselling opportunities, or analyzing launch metrics, each action propels you closer to your goals.

Don’t forget to explore the additional resources provided and connect with us on our websites and Instagram profiles for more invaluable insights and support on your entrepreneurial journey. With determination, strategic planning, and a willingness to learn, you can master the art of post-launch success and thrive in the competitive landscape of small business marketing.

Stay tuned for the next episode of the Deeply Rooted Podcast, where we’ll continue to share actionable strategies and inspiration to fuel your entrepreneurial dreams. Don’t miss out – subscribe now and join us on this journey towards success!

Don’t miss the next episode of the Deeply Rooted Business Podcast, where Rachel and Jess continue to provide valuable insights and advice for small business marketing, project planning, and project management. Subscribe now to stay ahead of the curve and propel your business to new heights!

Stay rooted, reflective, and ready to tackle the heart of your business matters by listening to this episode and continuing to follow along with Rachel and Jess.

Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborative

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