work with me

From One-Time Purchases to an Aligned Recurring Revenue Stream

Our client, a digital product creator with a thriving email list of 30,000 subscribers, was ready to evolve her business. With an average customer lifetime value (CLV) of $56 and a business model built on one-off purchases, she saw a clear opportunity: create a recurring membership product that would stretch her customer lifespan and boost her CLV.

But here’s the catch, she wanted to make it happen without the stress of social media or the cost of paid ads. Her vision? A membership that nurtures deeper connections with her audience and provides a steady, aligned revenue stream.

Primary Goal: Launch a membership using only her email list to increase CLV, stabilize her income, and provide long-term value to her community.

the challenge

We designed a three-phase email strategy to validate the new product in the offer suite and to call in the right people in order to set this funnel up for long-term success.

the solutions

Scalability: Full Launch (4 Weeks Later)

Validation: Soft Launch (Black Friday)

Momentum: Evergreen Automation

The Goal: Validate her new offer and create excitement.
Tactics: List segmentation to identify the core audience of this new offer, Clear, intentional nurture messaging that met her subscribers where they were, and short sales window focused on exclusivity, transformation, and speaking directly to her most aligned audience.

The Goal: Scale sign ups and build momentum
Tactics: A short sales window focusing on social proof (generating the FOMO feeling from the initial launch), transformation stories, and objection handling.

The Goal: Convert consistently and grow the membership without launching
Tactics: After the initial launch, we transitioned the membership to an evergreen model to keep growth steady without the hustle of constant live launches.

The soft launch gave us proof of concept and quick wins—35 members joined from a short, intentional email sequence, generating immediate recurring revenue and valuable insights to refine the offer.

From there, the full launch scaled momentum with 62 additional members, bringing the total to 95. This phase leaned on social proof, transformation stories, and thoughtful urgency to guide subscribers into the membership without pressure or overwhelm.

Once validated, we transitioned the offer into an evergreen model, creating steady daily growth of 3–5 new members without ads or social media stress. With this system in place, her customer lifetime value has tripled from $56 to $168+, retention has extended beyond industry averages, and her email list continues to thrive with mid-40% open rates and high engagement.

The results...

95 Members at Launch: Generated from a total waitlist of 730 people (8% launch conversion).
Consistent Growth: 3-5 members enrolling daily with no additional stress or overwhelm.
Boosted CLV: Her customer value has tripled, stretching from $56 to an average of $168+.
Engaged Email Metrics: Open rates in the mid-40% range and click rates around 1% demonstrate her email list’s high engagement and alignment.

Here’s how it all added up:

This wasn’t about adding more to her plate. It was about creating a thoughtful system that called in her most aligned leads, gave them an irresistible next step, and nurtured them every step of the way. By focusing on who she was speaking to and delivering impact through every email, we turned her email list into her most powerful tool for growth.

why this worked: intentional + aligned strategy

key takeaways:

Aligned Growth Beats Hustle: A well-nurtured email list can drive consistent, predictable revenue without the chaos of social media.
Recurring Revenue = Stability: Shifting from one-off sales to a membership model tripled her CLV and provided the foundation for long-term growth.
Email Done Right = Retention: Email isn’t just a tool to sell—it’s a way to nurture relationships and reduce churn by delivering intentional, heart-centered value.
Evergreen, Not Exhausting: By turning her membership evergreen, she’s building sustainable momentum without relying on constant launches.

im here to help you

Imagine having a marketing strategy that feels natural, supports consistent growth, and creates lasting impact. That’s the power of intentional, heart-centered email marketing. Let’s make it happen for your business. Reach out today to get started!