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In today’s fast-paced digital landscape, small businesses must navigate a myriad of marketing strategies to stay competitive. However, with the right systems in place, you can streamline your efforts and create a predictable flow of leads and sales. In this episode, Jess and Rachel unveil three indispensable marketing systems designed to optimize your small business marketing strategy. Let’s delve into how intentional list building, content creation batching and repurposing, and lead source audits can revolutionize your online marketing approach.

Small business marketing 
online marketing tips 
email marketing strategy
business operations

Intentional List Building

Intentional list building lies at the heart of successful small business marketing. Your email list serves as a direct line of communication with potential customers, making it imperative to attract qualified leads. Tailor your lead magnets to resonate with your target audience and align them with your overarching marketing objectives. By doing so, you can cultivate a community of engaged subscribers primed for conversion.

Content Creation Batching and Repurposing

Efficiency is key when it comes to content creation. Batching your content production process allows you to maintain consistency while maximizing productivity. Plan your content in advance, outline captions, and leverage tools like Notion and Marketing Magic for seamless scheduling and repurposing across various platforms. By adopting a systematic approach, you can amplify your brand’s reach and engagement without burning out.

Lead Source Audits

Continual evaluation of your lead generation sources is essential for refining your marketing strategy. Identify channels that yield the best results and allocate your resources accordingly. Conversely, deprioritize or optimize efforts on platforms that fail to generate significant leads. By conducting regular lead source audits, you can reallocate resources to avenues with higher conversion potential, driving sustained business growth.


Mastering small business marketing requires a strategic blend of innovation and efficiency. By implementing the three core systems discussed in this episode—intentional list building, content creation batching and repurposing, and lead source audits—you can optimize your marketing strategy and achieve sustainable success. Remember to set clear goals, leverage available resources, and adapt your approach based on data-driven insights. Whether you’re a budding entrepreneur or a seasoned business owner, these systems offer a roadmap to navigate the ever-evolving landscape of online marketing.

Don’t miss the next episode of the Deeply Rooted Business Podcast, where Rachel and Jess continue to provide valuable insights and advice for small business marketing, project planning, and project management. Subscribe now to stay ahead of the curve and propel your business to new heights!

Stay rooted, reflective, and ready to tackle the heart of your business matters by listening to this episode and continuing to follow along with Rachel and Jess.

Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborative

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